Spoon Optional
Sadly ‘Spoon Optional’ is no longer in operation, but I had the pleasure of working with Nancy on her start-up on a number of occasions. As is the nature with new products that deliver on a unique consumer need, we had the monumental task of communicating all that the brand was through visuals. We focused on showing the extremely high-quality, fresh ingredients used in the soups and eventually expanded our strategy to show how the product is consumed and when.